Value Based SEM
Value Based Marketing, that is, offering something of value to market your site, is important aspect to Search Engine Marketing (SEM). Offering free tools, articles, etc. help online businesses grow.
Marketing your site with original content and fostering partnerships with other site owners brings value to your product. While this is easy to say, this is time consuming process. Most Search Engine Marketing Gurus fail to mention this fact. So if you are a self-Search Engine Optimizer, you need to consider the time aspect of Value Based Marketing.
In all businesses, time equates to money. Do not rule out using pay-per-click (PPC) campaigns to bring traffic to your site. This is probably the most efficient use of your money when considering how valuable your time is.
Use the PPC traffic to capture new customer leads by re-marketing your valuable site content in the form of newsletters and other product offerings.